Purpose-built for new construction

The on-site sales consultant answers buyer objections every day. You might face one twice a year.

That's a gap in reps, not talent — and reps are the one thing you can actually go get. So we built somewhere to get them: a real objection, in real time, and a score on what you actually said.

One scored rep on the house, with a free account. No card. Or answer one right here first, no signup

NewBuilt · New Construction Playbook — live
The deal — run it as-is, or type over it with your own

Real engine, real answer. No signup, no card — one run on the house.

Real output — not a mockup

A general AI will answer the objection for you. It won't make you handle one live and then tell you where you went vague.

Every drill in the room. You pick which one, and how hard it plays.

Hear it. Answer it. Get scored.

A drillThe Builder's Lender — you're talking to your buyer, weighing the builder's incentive against a better rate.
01

Hear it with nobody watching

The lender push. The incentive that only works if. The buyer who wants to wait until spring. Every drill is a conversation that actually happens on a new build — pick the one you'd fumble, and have it here first.

How it goesYou write the answer. It replies to what you actually said, and keeps pushing.
02

Answer it live, in your own words

Nothing to memorize and nothing to pick from a list. You type what you'd actually say, the counterpart answers that — not a script — and you keep going until you've handled it or lost it. Getting it wrong in here costs you nothing.

Scored onIncentive Math · Objection Handling · Buyer Education
03

Get scored on what you said

Not a pat on the back — a number, the dimensions behind it, what worked, and the one thing to fix next time. Do the free sales profile first and the coaching comes back the way you sell: same score, said in a register you'd actually use.

Not a chatbot. A whole system.

Practice room
Rehearse against the on-site sales consultant, get scored
The Playbook
Every new-construction situation, answered
Calculators
Buydown, special assessment & HOA math, done for you
Deal pipeline
Every deal in one place — the next move on each
Buyer Read
Profile any buyer, adapt your approach
Mentor chat
Remembers every deal you run

The free 14-day trial unlocks everything — though the calculators, like the course, are free either way. Or get a taste first with your free sales profile, no card.

The course is free. Fourteen short modules on how new construction actually works — registration, contracts and options, the three walkthroughs, and the builder's side of the table. A free account, no card, read all of it.

Learn it free, forever. The trial is for the tools that put it to work every day.

Read the course

Straight answers

Is this just a chatbot role-play?
You answer in your own words and get graded on what you actually said — a score, the dimensions behind it, what worked, and the one fix. A general AI will answer the objection for you. It won't make you handle one live and then tell you where you went vague.
Does the counterpart get harder as I improve?
No. You choose the difficulty and you can change it whenever you like. The counterpart plays it the same for everyone, which is what makes the score worth having — yours is comparable to your last one, and nothing quietly moves the bar under you.
What's the difference between the free run and the Practice room?
The free run above coaches your answer to one live objection — no account, nothing to sign. The Practice room is the full back-and-forth: the counterpart pushes, you respond, and it scores what you said. Your first scored rep is on the house with a free account; the 14-day trial opens the whole room.
Do I have to have sold a new build before?
No. The drills start from the questions buyers actually ask, and the coaching after each one tells you what a strong answer had in it. Nothing here assumes you've done a new-construction deal or that you know a builder.
Can I cancel?
Anytime — before the trial ends or after, right from your account. No calls, no hoops.

Walk in having already had the conversation.

Take your first rep — free →

One scored rep, on the house. No card.

The free 14-day trial opens the whole room — then $59/mo. Keep it only if it earns its place.

Rehearse it before you're standing in the model. — NewBuilt.ai