Purpose-built for new construction

Sell more
new construction.

Not a generic AI — a new-construction one. It brings together the incentive and buydown math, the special-assessment math, published builder policies cited where available, and a next move — so you walk in as the specialist. Does that make it better? See for yourself.

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NewBuilt · New Construction Playbook

“$435K new build. Builder offers $15K toward closing — but only through their lender at 6.875%. My buyer has a credit-union pre-approval at 6.25%. What do I do?”

Judgment

Take the $15K incentive and push the builder lender to buy down to 6.25% — don't walk from $15,000 over a 0.625% rate gap without asking them to bridge it.

Reality

The $15K is contingent on their lender at 6.875% — but it can be reallocated to a rate buydown or a price credit if the rep and sales manager agree.

Cost

Rejecting it costs your buyer $15K in liquidity. As a 2-1 buydown on $435K that's ~$450–$550/mo saved in year one. You lose leverage every day you wait.

My move

Call the on-site sales consultant: ask that the $15K buy the builder-lender rate down to 6.25% (or an equal price credit). Confirm in writing, then register the buyer with their lender.

Real output — not a mockup

What makes it a specialist

It doesn't need you to explain new construction.

It starts with new construction: the math on the numbers you give it, published builder policies cited where available, and a next move. The Playbook takes whatever situation you bring; focused tools cover incentives, buydowns, special assessments, and the conversation with the on-site sales consultant. Not a blank box. A specialist in your pocket.

Built on a growing library of builder policies — if yours isn't in yet, it tells you instead of guessing.

Lennar · registration rule

Register the buyer at the first point of contact — and accompany that first visit. A booked online appointment isn't registration. Miss it and the check is gone.

Cited to Lennar's own broker policy · reviewed September 2026

LennarD.R. HortonBeazerTaylor MorrisonMeritageTri PointeKB HomeRichmond AmericanToll BrothersDavid Weekley+ national, regional & local

The read, the math, the move.

Lennar · registrationRegister the buyer at the first point of contact and accompany the first visit — a booked online appointment isn't registration.

Knows the deal

Registration, the incentive fine print, the contract clauses that bite, the walkthroughs, the warranty — with the builder's own published policy cited where there is one. Stop guessing.

$15K incentiveAs a 2-1 buydown → ~$500/mo saved in year one; breaks even against the straight credit around month 34.

Runs the real math

Buydown vs. price cut, the special assessment and HOA drag, the break-even in months. Straight numbers on the deal in front of you — never an “it depends.”

Your move“Ask the on-site sales consultant to put the $15K toward the rate — confirm in writing before you register.”

Fits how you sell

It reads how you sell, then hands you the exact next move — the call to make, the words to use — tuned to your style, not a generic script.

Try it on a real situation — free

Pick what you're up against. One real answer — no card, no account.

How do I protect my commission on a new build?How do I compete with the on-site sales consultant?How do builder incentives actually work?What can I negotiate on a new build?Should I trust the builder's lender?New construction vs resale — which wins?Or paste your own deal

Free — your sales edge

A 3-minute read on how you sell new construction — your style, your blind spots, and the one thing to work on next. Not a personality quiz. A selling edge.

Get my profile — free, no card

AI Pro — the whole system

The Playbook, Buyer Read, Practice reps, your deal pipeline, and a mentor that remembers every deal — all tuned to how you sell. One commission pays for years of it.

Start your free 14-day trial

Free for two weeks, card up front, then $29/mo. Keep it only if it earns its place.

The course is free. Fourteen short modules on how new construction actually works — registration, contracts and options, the three walkthroughs, and the builder's side of the table. A free account, no card, read all of it.

Learn it free, forever. The trial is for the tools that put it to work every day.

Read the course

New construction spent years jammed in the toolshed with everything else. We built it a toolbelt of its own — for agents who want to sell more new construction.

Walk into the model with the playbook.

Try it free

One real answer, free. No card. See it work before you decide.